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There's always more for all of us to learn. That was the thought that led me to enroll for a correspondence
course on sales technique. One of the first assignments was to write the instructor a direct-mail-style
letter recommending our favorite restaurant. Hmm... my favorite place for food. Now just where might
that be?
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Steven G. Anderson
(717) 982-1538 Writer@SGAcreative.com
Go Ahead.
Play
With Your Food.
One incomparable snack.
Two amazing ingredients.
Health in mind and
body.
The playfulness of youth.
And you can try it FREE!
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Dear Michael,
It’s a beautiful, sunny day in the warmth of late summer or the crisp air of
early autumn. You stand, munching, barely aware of a thin trickle of juice running down to your chin.
A smile spreads across your face. You’re feeling alive, healthy, vibrant—and young, oh so young....
This is no ordinary restaurant. No linen tablecloths, no cozy candlelight, no fancy menus, no soup
of the day, and absolutely, positively no rubber chicken.
In fact, it’s not really a restaurant
at all. It’s... an experience. The ultimate al fresco dining experience, you might call it. Complemented
by nationally renowned pre-, mid-, and post-dining entertainment, in an award-winning setting positively
bursting with Old World charm.
You could call it that—but in truth, it’s not just ambiance that
makes this place special.
What makes it special is one truly amazing snack. A unique, delicious
snack. A snack that can make you healthy in mind and body. A snack that’s been hailed as a healing,
beautifying, invigorating miracle for more than four thousand years. A snack that can make you feel
young again. A snack that can let you play again.
Yes, Michael, it really is that good. It has
to be—it’s the only thing they serve.
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Just how powerful is this snack? Let me tell you about just one of its leading ingredients.
"If garlic had been developed by a pharmaceutical company," Better Homes & Gardens proclaimed, "it would
likely be hailed as a wonder drug."
The American Heart Association’s nutrition committee agrees—and
why not? Studies throughout Europe and the U.S. have repeatedly shown that eating garlic just once a
week can lower your blood pressure, reduce your risk of a stroke, protect you from heart disease, and
even reduce LDL, or "bad" cholesterol, while leaving HDL, or "good" cholesterol, unaffected.
"Garlic
works," says Dr. Varro E. Tyler—and it works on more than your heart. It destroys micro-organisms invading
your body, it boosts your immune system, and it protects you from allergies, arthritis, sore throats,
sinus headaches, the flu, the common cold, even cancer itself.
Yes, that’s right, cancer. A massive
Iowa State University study with 35,000 subjects found that garlic-eaters have a significantly lower
risk of colon cancer, and other studies have found that garlic reduces your risk of stomach, breast,
bladder, and prostate cancers, as well.
And Michael, as a writer, you’re sure to appreciate this:
in addition to keeping your body healthy, garlic can focus your mind, decrease fatigue, and improve your
memory, too.
You have the six-figure income, Michael; you owe it to yourself to ensure that you
remain strong, healthy, energetic, and sharp as a tack... and all-natural garlic can help.
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Two Warnings—and Some Very Good News
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You need garlic, Michael, but don’t be fooled—a garlic supplement from your local pharmacy won’t do the
trick. Recent research suggests that the key to garlic’s amazing healing powers may lie in the sulfur
compounds responsible for garlic breath—the very compounds excluded from "odor-free" capsules. Dr. Eric
Block writes, "It seems illogical to expect benefit from a product where not a trace of garlic breath
can be detected after consumption."
And don’t be misled, either—garlic is not all you need.
Garlic can lower your blood pressure... but without enough potassium, your blood pressure can still soar
out of control.
Garlic can boost your memory... but without enough potassium, you’ll become tired,
confused, and irritable, and your memory won’t be much help.
And garlic can improve your overall
health and vitality... but without enough potassium, your muscles will weaken, you’ll become fatigued,
your heartbeat will become erratic, your muscles won’t contract properly, and your entire nervous system
can cease to conduct the electrical impulses that keep you running at all.
Hear this, Michael.
Potassium deficiency is a real and serious risk. Every time you sweat, you lose potassium right through
your pores. The more you sweat, the more potassium you lose—as much as 3,000 milligrams a day! The
more water you drink to rehydrate, the more you dilute what potassium you have left. And all the while,
you’re losing salt and electrolytes, too.
But there is good news. The snack I’m writing to tell
you about has plenty of life-saving, energizing, health-promoting, memory-boosting garlic. It has plenty
of blood-pressure-regulating, muscle-strengthening, mind-focusing potassium. It includes a broad range
of electrolytes and plenty of good, basic salt. And it has more potassium, fewer carbs, and fewer calories
than the most popular sports drink ever concocted in a modern lab.
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So What Is This Super-Snack?
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You’ll laugh when I tell you, but the amazing snack I’ve been describing is... a pickle.
No, Michael,
not one of those soggy things they slap on top of second-rate hamburgers.
I’m talking about pickles
done right. Big, juicy kosher dills so crisp you can grab one in both hands and snap it cleanly in half...
and so good you’ll keep both halves for yourself.
One taste of these pickles, and you’ll know
what you’ve been missing.
One taste, and you’ll know why Thomas Jefferson wrote, "I know nothing
more comforting than a fine spiced pickle brought up trout-like from the sparkling depths of the aromatic
jar."
One taste, and you’ll know why Queen Elizabeth, George Washington, John Adams, Dolley Madison,
Bill Cosby, Fran Drescher, Ed Koch, and Elvis Presley all loved pickles so much.
One taste, and
you’ll know why Aristotle praised pickles... why Napoleon and Julius Caesar served pickles to their armies...
why Cleopatra gave pickles the credit for her beauty.... why Columbus brought them all the way to the
New World... why nineteenth-century folklore said that a dream about pickles meant you would soon fall
in love.
Because you will fall in love with these pickles, Michael. I’m sure of it.
But
I promised you more. I promised you more than a great snack, more than health in mind and body, more
than delicious, unforgettable, incomparable taste, more even than love.
I promised to make you
feel young again. I promised to let you play again.
And I intend to keep that promise.
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I’d like you to meet a man named Heins. That’s "Heins" with an S, not a Z.
Unlike his namesake,
he doesn’t sell 57 varieties. He sells just one. After all, he says, why tamper with perfection?
So he’s been using the same recipe all his life. It’s his grandfather’s grandfather’s recipe—it’s been
in the family for dozens of generations. And you’d better believe they’ve got it right.
But for
Heins, pickles are more than just good food. They’re a love, a passion, an obsession. It’s never too
warm, never too cold, never too early in the morning for a pickle. And if you’re wearing anything green
right now, Michael, Heins will call it a tribute to his favorite food.
If you’re thinking he might
be exasperating, even certifiable, you’d be right... except for this:
Heins isn’t real.
He’s a spokesman and mascot in one—a fictional character at the Pennsylvania Renaissance Faire. And
Heins’s obsession is tempered by his creator’s inexhaustible sense of humor.
You’ll smile at his
obsession, at first. You’ll smile at the four-foot plastic pickle slung over his shoulder... at the
miniature, fully-costumed pickle mascot he creates for each of the festival’s theme weekends... and at
his famous end-of-day special. "FREE PICKLE!" he’ll call, waving a pickle on a skewer high in the air.
"Get a pickle free... when you buy a stick!"
Soon you’ll smile with his obsession, instead.
You’ll laugh at his pickle jokes, or add on to his pickle stories, or join him in a rousing chorus of
his favorite pickle song.
And by the time you’re ready to buy, you’ll share his obsession. You’ll
linger over the barrel, and you’ll find that you actually care which pickle you take. It’s a personal
decision, as Heins will remind you. "You vouldn’t say, ‘Jhest give me any old Christmas tree,’ vould
you?"
In the end, you won’t just walk away with a pickle. You’ll walk away with a smile.
You’ll walk away feeling young.
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A longer, healthier life. Insurance against cancer, high blood pressure, disease, and fatigue. Better
memory. Stronger mental focus. Fuel to keep you running at your peak.
And, more importantly,
a smile in your heart, a song on your lips, and that comforting little trail of pickle juice running
down to your chin in the midsummer sun.
Do yourself a favor, Michael. Try a proper pickle—FREE!
Make your travel plans today. You have nothing to lose... except some candles off your birthday cake.
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Yours in Health and Youth,
Steve Anderson
AWAI Student and Pickle Fan
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P.S. Show Heins this letter, and get your first healthful, youthful, playful pickle... FREE!
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(insert)
About "The Ultimate Al Fresco Dining Experience"
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While you enjoy your FREE snack, you’re welcome to take the time to enjoy all that the Pennsylvania
Renaissance Faire has to offer—including more than a hundred professional actors, dozens of live musicians,
Moroccan acrobats, and even a live joust. The Faire consistently ranks as one of the most popular tourist
attractions in the country.
I’m afraid I can’t sneak you in for free, but I can let you in on
a secret that’ll save you some money. Don’t get your tickets at the door, don’t call for them by phone,
and don’t fuss around with coupons—for the very best price, order your tickets on the website, www.parenfaire.com.
And remember: Bring your letter, show it to Heins, and he’ll give you a snack for FREE!
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